HAMILTON, NJ — The Car Wash Operators of New Jersey (CWONJ) Winter Membership Meeting, February 26, featured industry innovator Bill Gorra, CEO of Simoniz USA, Bolton, CT. Gorra, who grew up in the industry, spoke on his company’s emphasis on branding as well as the evolution of the industry during his tenure. “It’s important to take your brand seriously,” said Gorra. “It is what sets you apart.” Gorra, who is equally as adapt in the chemistry lab as he is running a wash or detail facility, is bullish on the industry. “I think the industry is in good shape,” he said. “I think the financial community is looking more favorably on our industry, and the young kids and women today are not washing their cars themselves. That, and more leased vehicles and lower gas prices, will help us wash more cars.” He also sees the unlimited program as a feature that is here to stay. “The biggest positive trend in our industry today is the growth of the unlimited program,” according to Gorra. “That and the growth of express exterior washes has put new energy into the business.” The dinner meeting attended by nearly 50 also featured an update from CWONJ President Mike Conte on the association’s scholarship program, as well as their future meeting dates. Outgoing board member Bill Howell of Bubbleworks in Andover, NJ, also received a plaque for his years of service to the board.
Wednesday, February 6, 2019
APA Hotel Woodbridge, Iselin
How to Find Employees & Keep Them
Panel discussion featuring a representatives from Hoffman Car Wash, Albany, NY,
and Splash Car Wash, Greenwich, CT.
more info coming soon...
CWONJ Has Raised Nearly $70,000 for The Children’s Specialized Hospital
The Car Wash Operators of New Jersey (CWONJ) were able to present Children’s Specialized Hospital’s Community Engagement Manager, Billy Cardone, with a check for $7,000 after their August 6 outing. The Children’s Specialized Hospital 18th Annual Golf Outing at famed Suburban Golf Club in Union attracted 60 golfers to the exclusive A. W. Tillinghost course, designed in 1922, on a sunny, warm summer day. “It was a perfect day and a terrific opportunity for our membership to give back to the hospital,” said CWONJ President Doug Rieck. “We have now raised $69,000 for The Children’s Specialized Hospital! This is a gratifying event and one that we should all take great pride in. In our own small way, we are making an impact.”
Time to Pay Your 2019 Dues!!!
Simply click on “Join CWONJ” and do it online today!