HAMILTON, NJ — The Car Wash Operators of New Jersey (CWONJ) Winter Membership Meeting, February 26, featured industry innovator Bill Gorra, CEO of Simoniz USA, Bolton, CT. Gorra, who grew up in the industry, spoke on his company’s emphasis on branding as well as the evolution of the industry during his tenure. “It’s important to take your brand seriously,” said Gorra. “It is what sets you apart.” Gorra, who is equally as adapt in the chemistry lab as he is running a wash or detail facility, is bullish on the industry. “I think the industry is in good shape,” he said. “I think the financial community is looking more favorably on our industry, and the young kids and women today are not washing their cars themselves. That, and more leased vehicles and lower gas prices, will help us wash more cars.” He also sees the unlimited program as a feature that is here to stay. “The biggest positive trend in our industry today is the growth of the unlimited program,” according to Gorra. “That and the growth of express exterior washes has put new energy into the business.” The dinner meeting attended by nearly 50 also featured an update from CWONJ President Mike Conte on the association’s scholarship program, as well as their future meeting dates. Outgoing board member Bill Howell of Bubbleworks in Andover, NJ, also received a plaque for his years of service to the board.
Marketing Strategies to Make you More $$$
With Marvin Drobes
Tuesday, November 14
APA Hotel Woodbridge • Metropark 120 Wood Ave. South, Iselin, NJ
Winter MEETING Highlights
The CWONJ Asked, “What’s Your Exit Plan?” at It’s Winter Meeting
The Car Wash Operators of New Jersey (CWONJ) met at the Westin Mount Laurel in Mount Laurel on March 21 for its Winter Membership Meeting. After hors d'oeuvres and a buffet dinner the group listened to a presentation by Lou and John Rendemonti on successful exit strategy planning and securing a lucrative financial future. The long-time carwashers have extensive backgrounds in the business as they both worked at their father’s wash though their college years. As a result of witnessing the struggles of a family business that was not prepared for his father’s health issues, Lou pursued a career in financial planning. John went into the law. Both had interesting perspectives and insight on the topic of exit planning and wealth management. To learn more call the CWONJ at 800/287-6604.
CWONJ Giving Reaches $57,000 For Children’s Specialized Hospital
UNION, NJ — The Children’s Specialized Golf Outing, August 15, at Suburban Golf Club, went off without a hitch, according to Car Wash Operators of New Jersey (CWONJ) President Mike Conte. But more importantly, he said, it was an event that raised money for an extremely worthy cause, The Children’s Specialized Hospital. This hospital is the nation’s leading provider of inpatient and outpatient care for children from birth to 21 years of age facing special health challenges — from chronic illnesses and complex physical disabilities like brain and spinal cord injuries, to developmental and behavioral issues like autism. Children’s has 12 New Jersey locations and treats more than 16,000 children annually from all over the country. “Our association has been raising money for Children’s since 2004, and to date we have raised $57,000 for them. We are very honored to have been able to do that,” said Conte. “This event means a great deal to our members.” read more >>
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